Stop planning.
Start shipping.
Launch your idea in 90 days — 30 minutes a day.
For side-hustlers who keep starting over. One small action every day, an accountability pod, and a real deadline.
Message five potential customers and ask each for a 15-minute call.
~30 minutes · Milestone: first ten conversations
Sound familiar?
You’ve never been short on ideas or ambition.
You’ve started before — the Notion doc, the half-built landing page, the repo with three commits.
And by week three, it quietly died. Not because the idea was bad — because nothing made you keep going.
The problem was never the idea. It was the system.
This isn’t another project manager. Tools like those show you everything at once and quietly assume you’ll hold yourself accountable. You already know how that ends.
How it works
Three things that make you actually keep going.
The 90-Day Commit
Pick a launch date, make it public, and watch the countdown. A real deadline beats an open-ended someday.
The Daily 30
One action per day, never more than 30 minutes. Not a list — one card. The next smallest step, every day.
Your Pod
Five builders at your stage see your daily check-in. Quiet accountability and one-tap encouragement — no meetings.
Optional stakes. Want skin in the game? Back yourself with a refundable deposit you get back when you launch. Always optional, never on by default.
Powered by an AI that learns how you work — every action is generated for your specific business, your specific milestone, today. It’s the engine, quietly in the background. The promise is behavioural, not technological.
The arc
A program with an ending — not a treadmill.
- Idea1
- Commitment2
- Milestones3
- Daily actions4
- Launch day5
Where it fits
Not what you’ve tried before.
Not a task manager
Asana and Notion show you everything and let you hide in planning. Shipped shows you one thing: what to do today.
Not an idea validator
AI tools will analyse your idea forever and never get you anywhere. Shipped gets you to launch day.
“The journey of a thousand miles begins with a single step.”
Lao Tzu
Questions
The honest answers.
How much time do I really need?
Thirty minutes a day. Every action is scoped to fit one focused sitting — never more. If a day's action still feels too big, one tap regenerates a smaller version.
What if I miss a few days?
Nothing resets. Progress is a rolling completion rate — something like ‘18 of the last 21 days’ — not a fragile streak. A missed day dents it slightly; showing up again brings it right back. Life happens, and the system is built to forgive it.
What's a pod, and do I have to join calls?
Your pod is five other builders at a similar stage. You see each other's daily check-in — quiet, ambient accountability — and can send one-tap encouragement. No chat threads, no obligations. A weekly group call exists but is entirely opt-in; pods work fully without one.
What kind of ideas does this work for?
Anything you can put in front of real people in 90 days — a product, a service, a small software tool, a newsletter, a shop. It's built for solo builders shipping a first version, not for raising funding or registering a company.
What happens after 90 days?
You launch — that's the whole point. Day 90, or your final milestone, is when you put it in front of the world and mark it shipped. It's a program with an ending, not a subscription that runs forever.
What are stakes, and are they required?
Stakes are an optional, refundable deposit you can put down to back yourself — you get it back when you launch. They're never on by default and you can skip them entirely. They exist because, for some people, a little skin in the game is the nudge that works.
Your 90 days could start today.
Stop planning. Start shipping. One small action a day, until you launch something real.
30 minutes a day · Cancel anytime · Stakes always optional